Elite Roofing

Elite Roofing International - Corporate Website for Roofing Company

Overview

Institutional website developed for Elite Roofing International, a company specializing in roofing services in the United Kingdom. The site was structured with a focus on generating qualified leads through a strategic form and building credibility via social proof.

Main Structure

Hero Section with Lead Capture Form

• Impactful headline: "UK National Roofing Always Aiming For A 5 Star Service"
• Immersive background featuring a British property
• Credibility badges: 25+ Years Experience, 5.0/5 Rating, Fully Licensed, Fast Service
• Above-the-fold free quote form with optimized fields (Full Name, Post Code, Phone, Email, Service Required)
• Header featuring highlighted phone number (0800 123 4567) and CTA "Get Quote"

Services Section 6-service grid presented in visual cards:

• New Roofing | Roof Repairs | Commercial Projects
• Chimney Repairs | Flat Roofing | Drone Surveys
• Each card includes a professional image, concise description, and “Read More” CTA

“Why Choose Elite Roofing?” Section 4 value pillars on a dark background:

• Fully Insured | Expert Team | On Time | Premium Materials
• Circular red iconography for visual emphasis

Client Testimonials

• Carousel showcasing 3 visible 5-star reviews
• Real clients with name, location (Belfast, London Bridge, London), and photos
• Featured badge: “5.0/5 Average Rating”

Final CTA

• Full-width coral-red section
• Dual CTA: “Contact Us Now” and clickable phone number
• Direct message: “Need More Information?”

Complete Footer 4 columns: Branding + Quick Links + Services + Contact Us

• Service links, key pages, and contact information
• Social media and an additional “Get a Free Quote” button

Conversion Strategies

• Above-the-fold form: immediate capture of high-intent leads
• Multiple touchpoints: phone in header, hero form, final CTA, and footer
• Layered social proof: certification badges, 5.0/5 reviews, and detailed testimonials
• Geographical specificity: UK focus with Post Code field and 0800 phone format

Design & UX

Color Palette

• Navy blue (trust and professionalism)
• Coral red (CTAs and urgency)
• White (clarity and cleanliness)

Visual Elements

• Professional photography of authentic British properties
• Consistent iconography (linear for badges, filled for differentiators)
• Hierarchical typography with bold large-scale headlines
• 3-column grid system for visual organization

Technical Optimizations

• Mobile-first responsive design
• Local SEO optimized for the United Kingdom
• Performance: optimized images and lazy loading
• Accessibility: proper contrast and semantic hierarchy

Implementation Differentials

• Industry-specific: appropriate technical terminology and 25-year warranty
• UK geolocation: Post Code field, 0800 phone format, British city references
• Modern technology: Drone Surveys as a competitive advantage
• Progressive trust-building: credentials → expertise → values → social proof → conversion

Conversion architecture: Hero + Form → Services → Differentials → Testimonials → Final CTA → Footer